Small business owners often like the idea of sending email newsletters to their clients. Email newsletters are a great marketing tool. They can dramatically increase sales. But often small business owners don’t know what to write, or how to create a newsletter.
Any experienced professional, should be capable of writing about their products or services in a clear and compelling way. Any of these experienced professional will have a particular expertise that they may try to share with potential clients or customers.
Here are some ideas to get you started sending out your newsletter. Answering to some of these questions will help you to complete your newsletter content.
- What is unique about your company?
- Who is your audience (clients / customers)? This tells you what kind of audience you will be writing to.
- What new product / service are you proudest of? Describe it in your own words. Show it to me. This can be the core of a news or new-product feature in your newsletter.
- Have you won any awards? Did you go to a trade show or a seminar? Did you write a book? Talk about it.
- Are there any clients who would provide a testimonial about your services? Every time a client gives you a compliment, ask if you can share that in your newsletter.
- What does your audience need to know about your business / service / product / idea?
- How do customers or clients use your product or service? Are there any unusual or unexpected things your clients have done with your product or service (of course, positive experiences).
- Are there any misconceptions that can be used in the newsletter to clear them up?
- What innovations or new trends there are in your industry that will interest your audience?
- Seasons or current events affect your business or industry? Special offers and announcements as the season starts are also good subjects for your newsletter.
- How can your clients share your information with their friends? This is an extremely important part of your newsletter. You want to be sure the people on your list forward your information on to other people they know.
- Are you having a sale or special? Be sure everyone knows when the sale starts and ends.
Also you may want to include in your email newsletter:
- Entertainment Section. Light-hearted features of an entertaining nature are always good for readers. Unusual facts, quotes, jokes, even a pastime section, with something like a crossword, or puzzle can attract readers.
- Rewards. Competitions for readers with prizes, can pull readers in, and make them faithful. Special offers or rewards, only available to readers of the newsletter are successful. Reward your readers and they will thank you for it.
- Feedback to Prove Readers Attention. Use opportunities to get feedback from the readers to prove that the readership is strong, and to gather information about what is working. Institute a Readers’ Letters or Question and Answer page. It fills space and allows you to find out what your readers are thinking.
- Questions and Answers. What are the most common questions your clients ask you? If a handful of people ask the same questions, chances are other people want the answer, too. “What would you do?” In this section, present a problem and ask your readers what they would do. This is a great way to get your readers involved. Publish the best responses in the next edition of your newsletter.
- Promote your website’s “Coming Attractions“
Important for your Newsletter
Important details that you may consider when planning to send out your newsletter:
• Attention to subject line to make your readers OPEN your email
• Important info, article or tip (that your readers will want to know about)
• Bullets or links rather than long paragraphs
• A clear call to action – make them do something!
• Include photos and other visuals in newsletter
• Contact details
• An opt out message (unsubscribe button)
• A forward button or link so they can pass it on easily
Finally, when designing promotions, remember that people buy products and services from companies they trust. A single e-mail promotion just cannot establish that kind of relationship between you and your potential customers, but it can be a first step.
1. Think of your promotions as part of an ongoing dialog between you and your potential customers, and you will be on the right track.
2. Keep your newsletter informative and tread lightly. compelling and educational expert content
Typical mailing cycles are daily, weekly, bi-weekly, monthly and quarterly. Hands down the most popular cycle for newsletters is monthly.
Many businesses send regular offer flyers/alerts in between newsletters. Within a business emailing cycles can often be periods when emails are sent more frequently than at other times. Examples of more frequent mailing cycles: around key selling times for the products or services, renewal dates, seasonal activities or holidays.