Preparing your eCommerce Business for the Holidays, Copywriting Mistakes to Avoid, Solid-State Drives

ISSUE # 26, 17 October 2012

This edition summary:
Preparing your eCommerce Business for the Holidays Series – Bring Customers in with Holiday Marketing – Part III
7 Common Copywriting Mistakes to Avoid
The Solid-State Drives Invasion
Talk about Your Business Uniqueness on Biz Connection

Preparing your eCommerce Business for the Holidays Series
– Bring Customers in with Holiday Marketing – Part III

Holidays Sales

It does not take long to find out that the holidays are an advertising bonanza; it is the most difficult time to get your message heard, since your campaign must compete with millions and millions of dollars being spent by advertisers with the same goals. It is the busiest time in advertising, though, because it is also the best time to be heard—and every year each advertiser has to decide whether to jump in with both feet or let the holiday shopping season pass them by.

If the holidays are too important for your business to pass up—and they probably are—consider these tips for your holiday marketing:

If you go, go all in. The marketplace is so crowded with messaging during the holiday season that a small, traditional ad spend can often have the same impact as not spending anything at all. Closely evaluate your target market and business goals and be willing to spend to reach potential buyers.

Reach out to your customers first. Existing customers can be up to 80% more likely to purchase from your business than new customers, so it makes perfect sense to reach out to them first. A nicely targeted email campaign can make sure that your most loyal fans are shopping with you again. Social networks, like Facebook, Twitter, Pinterest, and Tumblr, are good places to reach them too.

Generate holiday-centric content. Shoppers go to search engines for holiday shopping, and there is a real opportunity to be visible and drive more sales. Holiday-themed blog posts can do well in searches; timely content like a gift-giving guide can drive traffic to your online shop. Remember that shoppers are often looking for this kind of helpful content already; it’s just up to you to give it to them.

Stick to your niche. There is enough mass-market advertising out there that it is worth avoiding broad messaging and targeting. The tighter you can focus on your target market, the better; for example, instead of creating a guide of the “best holiday gifts for men”, consider focusing on something as narrow as the “best holiday gifts for fly fishermen.” The search volume for such niche-specific terms may be lower overall, but you can focus on driving better-qualified (and thus higher-converting) traffic instead.

For a succesful advertising campaign these Holidays, please feel free to ask the WOD (Website On Demand) team for assistance. Contact us now.

Information provided by WOD

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7 Common Copywriting Mistakes to Avoid

Copywriting Mistakes

No one knows your business and your customers better than you, so you should certainly try to perfect your copywriting skills before you look for external help. Here are few simple guidelines to avoid common mistakes when you start copywriting for your business:

  • Not knowing your audience
  • Lack of clear objective
  • Advertise the price before talking about the offer
  • Advertise the price before talking about the benefits of your product
  • Wrong objectives: focus on sales before starting a relationship with your prospectors
  • Wrong headings – the most important element of your advert
  • Not telling your readers exactly what you want them to do

Read the full article on Olala Blog…

Information provided by Interactive Advertising Agency

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The Solid-State Drives Invasion

SSD vs HDD Technology

Bigger, Faster & Cheaper SSDs are Taking Over – Install One and Create a Screaming Fast PC!

In 2011 the SSDs are finally becoming truly reliable tanks to Intel’s Sand Force technology that solved along the way the SSD’s lifetime issues.

If you haven’t jumped on board the SSD bus yet, you will be amazed at the performance increase these 2.5in blocks of memory can yield. Their ability to shunt around tiny files at breathtaking speed is what really sets these drives apart from mechanical hard drives. This makes the SSD a perfect home for your operating system, which is constantly fetching and writing a myriad of small files and the performance increase for day-to-day task in comparable with a doubling in speed of your CPU. Yes, it is really that noticeable.

Read full article on Fast Info…

Information provided by Fastinfo.com.au

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Preparing your eCommerce Business for the Holidays, Twenty Steps to Motivation

ISSUE # 25, 09 October 2012

This edition summary:
Preparing your eCommerce Business for the Holidays Series – Holiday Spirit – Part II
Twenty Steps to Motivation
Talk about Your Business Uniqueness on Biz Connection

Preparing your eCommerce Business for the Holidays Series
– Holiday Spirit – Part II

Holidays Sales

Once the holidays season is approaching, department stores start playing holiday music to get shoppers in the mood to shop for the holidays. While playing music on your eCommerce site would likely be an unpopular move, there are other ways you can get visitors to your website in the holiday frame of mind.

Strategically organize your products for holiday shopping. Even if your products are organized into categories in a logical way, consider also adding holiday-specific categories, like “Gifts for Men”, “Gifts for Kids” or “Gifts for Moms”.  You may find that the new gift-centric category becomes your most popular during the holidays.

Answer all of their questions before they ask. Consider making your return policy and the shipping information prominent on the site. Think about the questions your shoppers will have and make it easy for them to find the answers. Removing these cognitive barriers to purchasing could set you apart from a competitor selling similar products.

Be ready when they DO have questions. If you post a phone number or email address for customer questions, make sure that you have enough manpower dedicated to it during the holiday rush. Customers will need quick answers to their questions—and it’s in your best interest to answer them before they try shopping somewhere else.

Bring a little joy into your brand image. While the holidays can be stressful for many people, they are also “the most wonderful time of the year.” Tapping into this cheerful vibe, in your website and promotional materials, can brighten your brand and get site visitors in the mood for gift shopping. Create branding banners within Holiday spirit.

If you seek assistance in organising your online shop for Holiday season, WOD (Website On Demand) web designers can be helpful. Contact us now.

Information provided by WOD

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Twenty Steps to Motivation

Motivation

Keeping yourself motivated can be tough. Acknowledge the milestones you achieve along the way. Below are twenty steps to getting and staying highly motivated for sales.
Educate your customers. If you do not tell them the value, they can only judge on the price. Eighty per cent on your profits may come from just 20 per cent of your customers and 80 per cent of your sales may come from 20 per cent of your products and services. Talk passionately to customers about how you can help them.

A small success can bring big feelings of competence. Pat yourself on the back every time you make a small success. Every step counts. Take one step at a time in a positive direction.

Compete to improve yourself, not to beat someone else.

Be ambitious. When setting goals, remember that you are distinct from what you have and what you seem to be. If you let others define who you are, you may not find happiness. Pursue your own dreams.

Be brave and take risks. Do not be afraid of mistakes. Risk-taking builds confidence. When considering any risk, define a clear goal. Review the positive, practical and potential losses. Determine whether the risk is one of trust, identity, money, pride or some other factor. When you focus on risks that have a larger propose, you cannot go wrong. Even if the risk does not turn out as you hoped it would, you will gain from it.

Make a decision. The next time you ponder a decision, think of everything that could go right and say to yourself. “What do I really have to lose?”

Read full article on Olala Blog…

 

 

Information provided by Interactive Advertising Agency

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Preparing your eCommerce Business for the Holidays, Mobile Devices Security, Buyers Personality Types

ISSUE # 24, 03 October 2012

This edition summary:
Preparing your eCommerce Business for the Holidays Series – Get Started Early! – Part I
Protect Yourself – Mobile Devices
Buyers Personality Types
Talk about Your Business Uniqueness on Biz Connection

Preparing your eCommerce Business for the Holidays Series
- Get Started Early! – Part I

Prepare your e-Commerce website for the Holiday Season

There’s no more important time of the year in eCommerce than the holiday season. Being prepared—by having a site that can handle the traffic, holding sufficient inventory and adequately advertising—can mean increased sales and a happy holidays for your business.

Researches  show that during key time periods in the last holiday seasons… more than 70% of online holiday buyers say that they purchased online instead of in stores because deals online were better. Signs are even better for 2012 online retail growth, with retailers increasing inventory imports in their preparation for another banner holiday season. Being prepared—by having a site that can handle the traffic, holding sufficient inventory, and adequately advertising—can mean increased sales as online shoppers flock to eCommerce retailers who best meet their holiday shopping needs.

Whenever you’re reading this—be it August or December—it’s probably time to start preparing your business for the holiday rush.

The reality of the holidays is that every part of your business needs to be ready, and it’s also the time of year when you and your employees tend to be the busiest. Being prepared, however, means more than just scaling individual pieces of the business, by upping the inventory levels, increasing warehousing resources, and adjusting the product catalog.

Don’t fall behind!
Every business has different needs, but here are some key holiday milestones you’ll likely want to keep pace with:

August: Ramp up inventory ordering

September: Verify your platform will be able to handle holiday traffic

October: Build holiday content info your online store

November: Launch broad-scale holiday marketing

December: Focus on delivering a good customer experience

All of these backend upgrades take time to complete, which is why starting well in advance is the only way to maximize your holiday season success.

The businesses who are best prepared for the holidays are those who start by offering the shopping experience that their customers / clients hope for:

  • Easy shopping
  • Free deliveries
  • Best deals
  • Gifts giving (vouchers, coupons, rewards points)
  • Guarantees and Return policies
  • Warranty

If you seek assistance in optimising your online shop, WOD (Website On Demand) developers can be helpful. Contact us now.

Information provided by WOD

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Protect Yourself – Mobile Devices

Smartphone Security

“How to have your mobile device secured” it is not just an issue of choosing the right provider: Apple, Google, Microsoft or others (alphabetical order of the biggest providers).

As a matter of fact, to be or not secured it is an issue of “consumer education”: to have a good security product installed and being mature when the user installs apps (avoid free stuff, check company developer, read reviews etc).

Once a user click on “Install” he must be aware that the app can do absolutely anything on his mobile device does not matter what the developer is telling. It is exactly like on laptops and desktops so just be careful when you click that button.

It is just hard protect a user if he does not want to be protected.

To ask Apple , Google or Microsoft to full check all apps and to make sure none of them can “hurt” may be just not realistic.

Read the full article on FastInfo website…

Information provided by Fastinfo.com.au

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Buyers Personality Types

Buyer Decision

We humans are social creatures and our behaviour is consistent with our view of ourself, our environment and the expectations of our peers and relatives. Most of what we do, we do because of other people. These psychological variables that make us the individuals we are, include our perception of the world that give us our emotional response to certain brands or messages, our motivation for doing, our approach to learn and solve problems and our attitude to life.

For marketers’ convenience, the infinity of the combinations that makes us individuals was categorised in several main categories of buyers’ personality types:

 

  • Apathetic Buyer
  • Task Focused Buyer
  • Self Actualising Buyer
  • Analytical Buyer
  • Emotional Buyer

Identifying the buyer type will help you to know the right way you can approach that person and make their buying decision easier. It is about telling your clients exactly what they want to know. Now you help them!

Read full article on Olala website…

Information provided by Interactive Advertising Agency

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Mobile Devices Battery Life, Affordable Advertising, Unique Selling Point

ISSUE # 23, 27 September 2012

This edition summary:
How to Increase Battery Life on Mobile Devices
Advertising Solutions with Affordable Budget
the Unique Selling Point of Your Business
Talk about Your Business Uniqueness on Biz Connection

 

How to Increase Battery Life on Mobile Devices

Mobile Devices Battery Life

Battery life – Whats your expectation! How drastic can your batterys performance be effected with mulitple use? Research carried out in 2010 suggest that if you habitually run a regular Li-ion battery down to zero before recharging, its capacity could drop below 75% of its original level after 300 recharges.  Modern laptops manufacturers promise a better life span: Apple and Samsung both advertise that batteries in their laptops will take up to 1000 full charge and discharge cycles before falling to 80% of their initial capacity.

At this point it is worth addressing how to maximise your Li-ion batteries life:

  • Degradation is minimised if you discharge the battery as little as possible before recharging
  • Li-ion battery life can also be affected by heat. A battery exposed to ambient heat of 25oC for a year will lose 20% of its capacity, higher temperatures have an even more drastic effect. Unfortunately, most laptops heat up when they are in use. You can help prolong your battery’s life by keeping it cool as much as possible and do not store it in hot a environment.
  • A last tip for prolonging the life of a Li-ion battery is not to leave it empty or with a very low charge for long period of time. Li-ion batteries lose between 5% to 10% per month of their capacity when not in use and if the charge drops below a certain level it will no longer be possible to recharge it.

Learn more about how to maximise battery life for your laptop and
how to maximise battery life on mobile phones and tablets…

Information provided by Fastinfo.com.au

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Advertising Solutions with Affordable Budget

Affordable Advertising

Whether you are a small business owner or a person launching a business on the side to supplement your regular income, effective advertising is the key. Revolutionize your marketing strategy by focusing on unconventional, personal, sensational and interactive marketing techniques.

Create a Website

Every business should have a website. By choosing a Content Management System for your website you will be able to update its content by yourself. Additionally you should consider setting up a signature block in your business emails that includes your website URL, so all of your outgoing messages contain your URL and a blurb about your business. Don’t forget to include the website URL and your email address in your business cards and all advertising material.

Please refer to Website On Demand if you need web developers and web designers.

Create Your Business Blog

The hardest part of blogging is to know what to write about. If you are using a blog as marketing tool for your business, it is a good idea to keep focused on the type of information your customers turn to you for. Information that will entertain, inform and enlighten is always appreciated. Never forget, blogs are a great platform to display your business’s uniqueness: add a little “behind the scene” content and let your readers feel like they really know you.

Please refer to Biz Connection, a mix of online marketing tools.

Write and Post Articles Online

Want to increase the traffic to your website or blog? Article writing is the perfect avenue. To publishing your articles in article directories is affordable and sometimes free of charge. These websites usually have a big audience and an update rate which make them very popular within search engines. People are searching the internet for valuable content. If they come across your articles and find them interesting, it will increase your online traffic considerably. Spread the Word about Your Business by Writing and Posting Online Articles!

Please refer to About My Company (article directory) or / and Olala Directory (business directory) to publish your articles, free of charge.

Make the Most of Online Networking

Online Networking require as much time and effort as you should like to devote to it. Some business owners do quite well with a short entry once a week, while others update their entries several times a day. You decide what is best for you. Be  specific & concise with appealing messages for your audience.

Please refer to Website On Demand if you consider that you need assistance with your Online Networking.

Are you on YouTube?

YouTube gets more viewers than network television. Currently, experts say that more eyes are on YouTube than major television networks. This is pretty impressive – especially if your target customers are among the 20 million people who are logging onto YouTube. A surprising number of businesses are doing very well by marketing their products via YouTube. Establishing a presence on YouTube is infinitely more affordable than showing up on TV networks. Posting video on YouTube is free; your only cost is creating the video content for your business.

Please feel free to contact us to assist you with your filming, video processing and uploading your video(s) on YouTube.

Online opportunities are unlimited and new advertising techniques are constantly appearing. At WOD (Website On Demand) we stay focused on identifing new opportunities to assist our customers in obtaining maximum results from their investments. We can help you in building your online marketing strategy to achieve premium online positioning. Contact us today.

Information provided by WOD

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the Unique Selling Point of Your Business

Unique Selling Point

 

When someone asks you what makes your business different, what do you say? Do you reply with any of these: Being “Reliable”, “Innovative”, “Trustworthy” or having a service of high “Quality”, “Value”, “Integrity” or “Excellence”? These words are over-used and therefore there’s nothing different about their ‘owners’. After all, do you know many competitors who would say they don’t provide those things?

In today’s saturated marketplace, you need your target market to identify with a unique and compelling selling point, and this is what a strong positioning strategy does for your business. It identifies and articulates very specific attributes that make your business different or better than your competitors.

Take and secure your position on the market by showing and demonstrating to your customers the Unique Selling Point of your business. The team at Olala can assit you to present & advertise your  USP (Unique Selling Point).

Read all article about Positioning Strategy – the Unique Selling Point on Olala.com.au

Information provided by Interactive Advertising Agency

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BizConnection - Bulk eMail Service, Business Magazine

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Thank you for your attention

How and Why People Buy, Video SEO, Increase Your Online Sales

ISSUE # 22, 19 September 2012

This edition summary:
How and Why People Buy
Video Search Engine Optimization
Influence Online Users and Increase Your Sales
Talk about Your Business Uniqueness on Biz Connection

 

How and Why People Buy

AIDA: Attention-Interest-Desire-Action

As the world of advertising becomes more and more competitive, advertising becomes more and more sophisticated. Yet the basic principles behind advertising copy remain – you must attract attention and persuade someone to take action. This process is known historically as AIDA (Attention, Interested, Desirous and Action).

Attention (Attraction) stage:
Attention of the passerby or the readers is drawn by the power of the words and pictures. To grab peoples attention the message has to be:

  • Briefly and clearly expressed
  • Attractive for the audience
  • The picture must associate well with the message

This magnetism imparted by words and pictures is very important as this will initiate the selling process. First get their attention. Without their attention, you have no chance at persuasion.

Interested stage:
Gaining the audience’s interest is a deeper process than grabbing their attention. For the success of this stage you need to stay focused on their needs. The message should be:

  • Relevant to your audience
  • Use bullets and subheadings, and break up the text to make your points stand out

You can get peoples attention by:

  • Listening to them talk about their problems
  • Telling them things that solve their problems
  • Demonstrating things, rather than just telling
  • Getting them actively involved

Desire stage:
The desire to posses and enjoy is the key factor that triggers the viewers to get prepared for the buying process.

People can recognize that they have a need, but this is not desire. Desire is a motivation to act and leads towards the next stage.

There are many marketing methods to stimulate people desire, such as:

  • Telling your audience that your offering will not be available for long (Scarcity principle)
  • Using testimonials of customers or clients that have used your product or service
  • Showing your audience how your offering will solve some of their problems

Your Unique Selling Proposition will play an important role in the Desire stage.

Action stage:
This is the magic stage when they take action on their desires and actually buy the product or agree to your proposals. And even now you need to listen to the signals they are sending. Are they asking you about when you can deliver or what after-sales support you give? These signals will help you to improve your business.

For any of your advertising needs, Olala team is always here for you. Please feel free to contact us anytime.

Information provided by Interactive Advertising Agency

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Video Search Engine Optimization

Video SEO

 

Video through its multi-sensorial approach has a boosting effect on your customers and clients’ interest by helping you communicate more effectively with them. Thus the importance of videos for online marketers and video search engine optimisation becomes a necessity.

Here is an overview of the basic approaches to video optimization:

• Video Files Metadata Optimization
• Upload Process
• File Names: Use relevant keywords to name your video file
• Meta Data: Use keywords to tag your video
• Transcripts: Use description for your video (important for search engines and people)
• Inbound / Outbound Linking
• Video Length: Choose a proper length for your video
• Branding: Company Logo, Website name etc
• Rating
• Tell a Friend
• Social Tagging Options

Tips for video search engine optimization:

• Title, Description and Keyword tags are important
• Anchor text is a must
• Use RSS files
• Create a video site map

Website On Demand (WOD) is specialised in online video from filming to processing and publishing. We will cater to all your videos and video channel needs, while you can focus on your business. Contact us now.

Information provided by WOD

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Influence Online Users and Increase Your Sales

Deal of the Day for ZenCart by WOD

Research shows that in 2010, 18% of online shoppers use “Deal of the Day” once a  week  to buy products and services. 3% were using “deal of the day” more frequently than once a week and they have a lot of money to spend (US$100k or more). They are twice as likely to be influenced by what is “hot” or “special”.

Same research shows that 62% of online users who are looking to buy online and who are looking for deals,  change their mind about what product or brand to buy after doing some research on the internet. It means most of them are an ideal target for “deal of the day” products or for “limited time offers”: products or services.

Website On Demand (WOD)  has developed a “Deal of the Day” module for Zen Cart based online shops. This module has proved to be a powerful persuasive marketing tool for online shops. Through  “Deal of the Day” the online marketers create an urgency & put pressure on their clients or customers to get the deal and buy.

The “Deal of the Day” module was designed with two main layout concepts based on the place where this module will be displayed on the website:

  • Big – horizontal display – center of website (middle column)
  • Small – vertical display – sidebar
The module can be customised (size, background, colours, font size, etc, more than 30 parameters are available).
There are two default settings and you can get it running easily with an “out of the box” option.
To make your life easy WOD provides free  installation by request with a response time of up to 48 hours. Based on availability you can have it done in less then 1 hour.

 

Information provided by Fastinfo.com.au

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Thank you for your attention

Online Marketing Strategies Trends, Starting a New Business, Computers & Mobile Device Security

ISSUE # 21, 13 September 2012

This edition summary:

New Trends in Online Marketing Strategies
Is Now The Right Time to Start a New Business?
Secure Your Personal Computers and Mobile Devices
Talk about Your Business Uniqueness on Biz Connection

 

New Trends in Online Marketing Strategies

 

Images

The blog posts became Facebook updates which shrunk to Tweets. YouTube is part of the websites. Pinterest became your company photo gallery. Smart brands are navigating to the new visual social-media era.

Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012. When it comes to their products, businesses are learning to show, not tell, and visual content sites are fuelling our desire for beautiful photography and sensational design. Two years ago, marketers were spreading the maxim that “content is king”. Today the content has another very powerful ally in the visual social media as “a picture really is worth a thousand words.” A new era in communication begin. Now we are even skipping words altogether and moving towards more visual communication with social-sharing sites like Pinterest.

This trend toward the visual is also influenced by the shifting habits of technology users. As more people engage with social media via SmartPhones, they’re discovering that taking a picture “on the go” using their phone is much less tedious than typing out a status update on a tinny keyboard.

Studies are showing that in 2012 users are engaging with brands on social media sites. The pictures are the content that is enjoyed the most. Forty-four percent of respondents are more likely to engage with brands if they post pictures than any other media. Pictures have become one of our default modes of sorting and understanding the vast amounts of information we’re exposed to every day. Images have become a short way of communicating lots of information quickly and succinctly.

Thus its importance for your brand popularity, you should consider social networks as part of your marketing strategy. There is a big diversity of social networks out there. Which one to choose may be subject of personal choice.

Contact us today to start improving your Social Media Marketing Strategies.

Information provided by WebsiteOnDemand.com.au

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Is Now The Right Time to Start a New Business?

Starting a New Business

The economy is so tough and the question rises: is it the right moment to open a new business?  The economy has always been tough. But there are always entrepreneurs to look at things differently because they are up for the game.

Maybe you’ve always wanted to be your own boss. Before deciding to start a business here are some questions to answer:

Are you prepared to work long hours?
If you cannot afford to dedicate enough time to your business, maybe is not a good idea to start it from the beginning. For example the average retail store is open 70 hours a week including weekends.

Do you have a great idea of how your business will standout from the rest?
A plan created early assures success. Who are your customers and why would they be willing to crawl to come and buy from you.

Could you survive financially for 6 to 18 months without drawing a salary from the business?
The greatest cause of businesses closing is due to having an unrealistic idea of break-even and profitability.  Get enough money from your bank so you don’t cripple the business from the start.

Do you genuinely like talking to other people?
Business is connecting with people from your crew to your landlord to your vendors and to your customers.  If you don’t like to do that, this is probably not for you.

Have you ever had to fire someone?
It’s part of doing business. If you hire them, eventually they will leave your or you’ll have to fire them.  You need to have the stomach to put someone out of work.

Read more about Top Internet Business Opportunities…

Information provided by Interactive Advertising Agency

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Secure Your Personal Computers and Mobile Devices

Computers & Mobile Devices Security

The main reason of this article is not to direct you to a specific provider but to give you ideas about what “security providers” usually provide and what you may consider when it is about choosing one of them.

Before even installing a trial version you may ask yourself a few basic questions:

1. I Have to protect: Windows / Mac computers, Android / Apple /Windows devices such as phones and tablets.

2. I wish to have one security provider (get bundle – low price) or I just need the best protection does not matter how many providers (products) I will buy (more expansive)

3. I am looking just for security solution: firewall and antivirus

4. I need extra services such as online backup, password keeper, find my mobile device, etc  from my security provider.

Read full article to help you to make the right decision when choosing your antivirus / firewall software…

Information provided by Fastinfo.com.au

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Effective Web Pages, Adverts Monitoring, Zen Cart

ISSUE # 20, 5 September 2012

This edition summary:

Effective Web Pages
Effective Ideas for Monitoring Advertising Campaigns
Online Shop – Get the Most from Your Zen Cart
Talk about Your Business Uniqueness on Biz Connection

 

Effective Web Pages

 

Web Pages

Over the past few years research has been conducted using eyetracking technology to learn more about how people view and process information online.  Here is a quick summary of the main distractions reported from this groundbreaking research.
Issue #1: People scan but do not read.  Clearly no one is reading all of the text, but rather people scan the page in both a vertical and horizontal way.
Solution: Use short sentences, bullet points and bold text. If people scan text, just adjust your content to take advantage of that.  Keep everything as short as possible.  Use bold text to highlight key messages.

Issue #2: Images gather a lot of attention. Images offer a enhanced visual message instantaneously and without effort. The old saying rings true “A picture paints a 1000 words”.
Solution: Use images effectively.  If people are going to give images more attention then you should make the most of your webpage by integrating images to complete the message.  All your images should work towards your intended goal of that page.

Issue #3: People rarely scroll.  People rarely scroll down to see anthing that is on the screen in front of them. Only 50% of viewers will bother to scroll down the rest of the page.
Solution: Put important content at the top:  Since anything below will only be seen by about half your visitors, make sure your best content is on top. First mission for your webpage is to grab your visitors attention and give them a good reason to start reading and scroll down on the page.
If you need lots of information to complete the message of your webpage, then a good idea is to use sub pages linked (with catchy messages) to the main page to make sure you grab your readers attention and allow them to continue on easily.

If you consider that the content of your website needs to be optimised, please feel free to contact us.

Information provided by WebsiteOnDemand.com.au

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Effective Ideas for Monitoring Advertising Campaigns

Advertising Monitoring

The classic question “Where did you find about us?” is not often answered or answered truthfully. However you need to know where your business leads, new clients & customers come from.

Online campaigns can be easily monitored and each advertising platform offers you monitoring solutions. But what about offline campaigns such television or radio advertising or advertising in magazine or brochures? The following ideas can be used with any kind of advertising media:

  • dedicated phone lines
  • dedicated web pages (or website) and web forms
  • discount or gift with a purchase based on pomotional code used
  • new followers on social networks as response of a specific campaign

These are some very basic ideas for analysis of your campaign and will give you some basic data no matter the size or type of your advertisements.

Click here to read the full article…

Olala team has been providing solutions to marketing problems for businesses of different sizes and industries. Contact us to advertise with us.

Information provided by Interactive Advertising Agency

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Online Shop – Get the Most from Zen Cart

Online Store - Zen Cart

The Zen Cart “shopping cart” is  being developed by a group of like-minded shop owners, programmers, designers, and consultants who have first-hand experience in e-commerce. The Zen Cart is a user-friendly shopping cart and it is distributed as an open source (project) software.

There are known 87,148 websites that are using Zen Cart. 25,469 websites within the most visited sites on the internet and an additional 61,679 websites on the rest of the web.

Zen Cart is one of the most used content management systems for ecommerce websites in the world.

Since Version 1.5 Zen cart is one of the more secure eCommerce systems, some reviews consider it as the most secure one.

Read how to make your Zen Cart a success for your online business…

Information provided by Fastinfo.com.au

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BizConnection - Bulk eMail Service, Business Magazine

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Thank you for your attention

OLALA Directory

Olala Directory - Opportunity Door

1. OlalaDirectory is a free streaming services. It works as long as its users respect each other.

To give everybody a chance to get visibility please follow rules below:

  • Do not publish the same content or slight changed content multiple times
  • A website can be mentioned in up to 7 (seven) posts
  • The same user should publish 1 (one) entry in 5 days
  • Allowed up to 5 (five) tags per post

2. Increase your visibility and make your entry a success: use tags, use images and YT video (copy video url and all will work), create links to your website/products/services, Write clear how people can contact you

3. Would you like to be visible at all time? Advertising available here starting with $30/mo or visit BizConnection.com.au for better options.

Business Directory Australia

 

Landing Pages, eMail Client, Advertising Campaign

ISSUE # 19, 28 August 2012

This edition summary:

Landing Pages – Increased Conversion Rate & Campaign Monitoring
How to Use Safe and Secure Your eMail Client
Advertising Campaign – How to Request a Quote
Talk about Your Business Uniqueness on Biz Connection

 

Landing Pages

Landing Page

A landing page can be defined as any web page a potential customer arrives at after expressing interest in one your upstream ads. The source of the ad can be: a search result, banner ad, paid search ad (e.g. Google AdWords), a link in an email, or a URL in print or TV advertising.

The purpose of a landing page is to convert your visitors into becoming customers by persuading them to take specific action. Apart of increasing conversions, the landing pages play an important role in monitoring your advertising results.

The importance of landing pages should not be overlooked and should be an intergral ingredient of all your advertising campaigns.  At WOD (Website On Demand) we offer our expertise to create effective landing pages and to test and optimize  existing landing pages for maximum results. Contact us today to improve your conversion rate and aquire an easy monitoring system for your campaign.

Information provided by WebsiteOnDemand.com.au

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How to Use Safe and Secure Your eMail Client

Email Ethics

Sending e-mail messages is something we all do on a daily basis, so often infact, that it becomes a second nature to us.

How to send emails to multiple recipients

Usually we send emails to just one person, but there are situations when we address our emails to many people. You can use TO, CC and BCC fields to write all your email destinations.

All email addresses written in TO and CC fields  are seen by all people who will receive that email. Even if you create a list of emails and you wrote only name of the list in TO field all emails addresses are fully disclosed on the destination  side. Nobody likes their email address exposed to the public. So be careful!

In contrast any destination email written in BCC field will never be seen by others except the receiver and sender. The receiver will not know that you sent a copy to someone written in BCC.

How to protect yourself against “malicious content” received via email

When you receive an email you should:

a) Check the content and subject and think twice before opening it: Ask yourself the question: Is this email within your area of business or interest? If not and if you don’t know the sender you will lose nothing if you delete it or send it to SPAM.

b) If the content and subject is okay or you are just VERY curious then you must check the senders email address. This can tell you if this email is good and can be read or is a real a danger for your computer and your privacy. Put mouse over the name from “SENDER” field and check if the email address has at the end the main domain name. If it doesn’t DON’T OPEN IT – DELETE IT IMMEDIATELY.

 

Click here to read the full article…

Information provided by Fastinfo.com.au

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Advertising Campaign – How to Request a Quote

Advertising

When you ask for a quote from an advertising agency about how much a campaign will cost, you will need to provide that agency with some details to assist in the planning and creation of a sucessful advertising campaign. By providing the information they need, you will save time and will normally get a prompt and accurate quote.

This is an overview of the type of information needed that will enable your agency to efficiently quote your advertising campaign using your choice of media  – be it (TV advertising, Radio advertising, Online Advertising):

I. General Information about Your Company

  • Company Name, Contact Person Name, Phone and eMail
  • Your company background: including your target profile, your unique selling proposition (USP)

II. Advertising Campaign Information

  • What is the objective, the purpose of the ad
  • Target audience for the ad
  • Your budget allocated to this campaign
  • Duration and timing of this campaign
  • Your Expectation

Olala.com.au is an Interactive Advertising Agency and Media Production Studio that provides services to industry throughout Australia. Our expertise covers any media from TV advertising to Online and Print advertising. Contact us to start planning your advertising campaing today.

Information provided by Interactive Advertising Agency

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BizConnection - Bulk eMail Service, Business Magazine

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Thank you for your attention